Visheedantamidam vaakyamuvaacha Madhusoodanah ||
So, Lord Krishna now felt it was time to interfere and stop the despondency of Arjuna
Anaaryajushtamasvargyam Akeerthikaramarjuna ||
A kshatriya must not go back from war field without either winning or dying. Win- he owned the pleasures of the kingdom. Die - he owned the pleasures of the heaven. Going back was no option for a Kshatriya. It removes all his fame and defames him in the eyes of all.
This was the first, direct chiding of Arjuna by Lord Krishna - who was not mincing any words on his friend Arjuna.