Sri Adi Sankaracharya
This blog has earlier brought before you, the text and commentaries on Sri Adi Sankaracharya’s (1) Maneesha Panchakam (2) Atma Bodha and (3) Nirvana Shatkam.
For him, all names and forms are of none other than the same Brahman.
Govindam Bhaja, Moodhamathe
Samprapthe Sannihithe Kaale
Nahi Nahi Rakshathi Dukrinkarane
O Fool (or deluded person)! Chant the name of the Lord Govinda (one who is known from the Vedas), Chant his name, chant his name; for, when death approaches you near your appointed time, none of these grammar rules will save you.
Sankaracharya starts with a triple emphasis on chanting the name of Lord Govinda. One cannot emphasize the importance of worshipping the almighty and praying to him any more than this.